Terms of Use

1. Introduction

Welcome to Bloomie (“the Service”), a product of Bloomie Inc. The Service helps teachers and schools understand how young children approach learning, through short in-game activities that produce gentle, non-diagnostic behavioural insights. These Terms of Use (“Terms”) govern your access to and use of the Service.

2. Acceptance of Terms

By accessing or using the Service, you agree to be bound by these Terms. These Terms apply to all users, including teachers, school staff, and the parents or legal guardians who add or manage a child’s profile. If you do not agree to these Terms, you should not use the Service.

3. Eligibility

The Service is designed to support young children in a school setting, and is used on their behalf by teachers, schools, and parents or guardians. To register for and use the Service, you must be at least 18 years old. Children do not register for or sign in to the Service themselves.

4. Accounts and Registration

Teachers register with their first name, last name, and email address, and sign in using a one-time passcode sent to that email. You agree to:

• Provide accurate information when registering and keep it up to date.
• Keep your sign-in details secure and not share access to your account.
• Take responsibility for activity that takes place through your account.

A child’s profile may only be added with the involvement and consent of the child’s parent or guardian, as described in our Privacy Policy. You agree to add only children you are entitled to add, and to provide accurate profile information.

5. Use of the Service

The Service currently provides:

• In-game activities (“missions”) played by children.
• Behavioural insight reports for teachers and schools.
• Reports that may be shared with a child’s parent or guardian.

You agree not to:

• Use the Service for any unlawful or unauthorised purpose.
• Access, or try to access, data or features not intended for you.
• Misrepresent your identity or your relationship to a child or school.
• Attempt to disrupt, reverse-engineer, or interfere with the Service.

Bloomie will expand over time. New features may be added under these Terms, and where a new feature materially changes how the Service works or what information it uses, we will update these Terms and, where appropriate, our Privacy Policy.

6. The Nature of Our Insights

The Service produces behavioural insights intended to support teachers and parents. These insights describe how a child approaches challenges; they are not a test, a score, a ranking, or a clinical or diagnostic assessment of any child’s ability. They are intended as a supportive tool and should be used alongside, not in place of, the professional judgement of teachers and the knowledge of parents and guardians.

7. Intellectual Property

The Service, including its software, game content, report formats, designs, and branding, is owned by Bloomie Inc. and protected by intellectual-property law. We grant you a limited, non-exclusive, non-transferable right to use the Service in accordance with these Terms. You may use the reports generated about a child for that child’s educational benefit. You may not copy, modify, distribute, or create derivative works from the Service except as permitted by these Terms or applicable law.

8. Data Protection and Privacy

Bloomie Inc. is committed to protecting personal data, and to handling children’s data with particular care. Our collection and use of personal data is described in our Privacy Policy, which forms part of these Terms.

Please read our Privacy Policy, available on our website, to understand how we handle personal data.

9. Acceptable Use and Suspension

We may suspend or end your access to the Service if you breach these Terms, misuse the Service, or act in a way that risks the safety, privacy, or wellbeing of a child or another user. Where practical and lawful to do so, we will give notice before taking such action.

10. Limitation of Liability

To the extent permitted by law, Bloomie Inc. is not liable for:

• Interruptions, errors, or technical problems with the Service, though we will make reasonable efforts to keep it running as intended.
• Decisions taken solely on the basis of the Service’s insights, which are supportive and not definitive (see Section 6).
• Unauthorised access to your account arising from a failure to keep your sign-in details secure.

Nothing in these Terms excludes or limits any liability that cannot be excluded or limited under applicable law, including liability for death or personal injury caused by negligence, or for fraud.

11. Changes to These Terms

We may update these Terms from time to time, for example as the Service develops. If we make significant changes, we will notify users through the Service or by email and update the “Last updated” date above. Your continued use of the Service after changes take effect constitutes acceptance of the updated Terms.

12. Governing Law

These Terms, and any dispute arising out of or in connection with them or the Service, are governed by the laws of England and Wales, and the courts of England and Wales will have jurisdiction. Nothing in this section affects the statutory rights of consumers or the protections available to data subjects under UK data-protection law.

13. Contact

If you have questions about these Terms, please contact us:

Email: hello@bloomlearn.com
Address: 131 Continental Dr, Suite 305, Newark, Delaware 19713, United States

We review and update these Terms as Bloomie grows.